5 Best HubSpot CRM Alternatives for Small Business (2026)

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Updated October 29, 2026. Prices were checked against each company’s own pricing page between October 26 and 29, 2026.

HubSpot’s free CRM is a great place to start, but it covers only 2 users and 1,000 contacts. Once you pass those limits, you’re paying for Starter (listed at $20 per seat per month), and HubSpot’s higher tiers cost much more.

Here are five CRM alternatives that are simpler, cheaper as you grow, or more focused on selling.

Why people look for HubSpot alternatives

• Free plan limits. The free CRM covers 2 users and 1,000 contacts.
• Costs climb on higher tiers. Features beyond Starter can get expensive.
• More than you need. Teams that only want a sales pipeline may prefer something simpler.

The best HubSpot alternatives at a glance

Alternative	Best for	Free plan	Starting price*
Pipedrive	Sales-focused teams	No	$14/seat/mo billed annually
Zoho CRM	Value as you grow	Yes, 3 users	$14/user/mo billed annually
Less Annoying CRM	Simplest pricing	No	$15/user/mo
monday CRM	Visual, flexible teams	No	$12/seat/mo (3-seat minimum)
Freshsales	Lowest paid price	No	$9/user/mo billed annually

*Starting prices per user per month. Monthly billing usually costs more.

1. Pipedrive: Best for sales-focused teams

Pipedrive is built around a visual sales pipeline and stays focused on selling, which makes it easier to adopt than an all-in-one platform.

Pricing

Lite is $14 per seat per month billed annually ($24 monthly). Growth, which adds full email sync and automations, is $39 per seat billed annually ($49 monthly). Every plan has a 14-day free trial with no credit card. There is no free plan.

Who it’s not for

Businesses that need a free plan, or email marketing and customer service in the same tool.

2. Zoho CRM: Best value as you grow

Zoho CRM is free for up to 3 users, one more than HubSpot’s free plan, and its paid plans stay affordable as your team grows.

Pricing

Free for up to 3 users. Paid plans are Standard at $14, Professional at $23 and Enterprise at $40 per user per month, billed annually. Zoho also sells a lighter CRM called Bigin from $7 per user per month.

Who it’s not for

Owners who want the simplest possible setup. Zoho has a lot of options and a longer learning curve.

3. Less Annoying CRM: Simplest pricing

Less Annoying CRM has one plan with everything included, so there are no upgrade surprises as you grow.

Pricing

$15 per user per month, with unlimited contacts, pipelines and custom fields, plus free phone and email support. The free trial runs 30 days with no credit card.

Who it’s not for

Teams that need advanced automation or built-in email marketing.

4. monday CRM: Best for visual, flexible teams

monday CRM uses colorful, customizable boards, which suits teams that want to shape their sales process their own way.

Pricing

Plans require at least 3 seats. Basic is $12 per seat per month billed annually ($18 monthly), Standard is $17 ($25 monthly) and Pro is $28 ($41 monthly). There’s a 14-day free trial.

Who it’s not for

Solo owners and two-person teams, because of the 3-seat minimum.

5. Freshsales: Lowest paid price

Freshsales has the lowest paid entry price in this list, which suits teams that have outgrown HubSpot’s free plan but want to keep costs down.

Pricing

Growth is $9 per user per month, Pro is $39 and Enterprise is $59, all billed annually. The free trial lasts 21 days.

Who it’s not for

Teams that expect to need advanced features soon, since the jump from Growth to Pro is steep.

Should you switch from HubSpot?

Stay with HubSpot if you’re within its free limits or you use its marketing and service tools together. If you’re a sales team that wants a focused pipeline, Pipedrive is our top CRM pick. Zoho CRM is the best value for growing teams, and Less Annoying CRM is the simplest.

Frequently asked questions

What is the best free alternative to HubSpot CRM?

Zoho CRM is free for up to 3 users, one more than HubSpot’s free plan.

Is Pipedrive better than HubSpot?

For a team focused on selling, Pipedrive is simpler and more focused. HubSpot is better if you want a free start and plan to add marketing tools. See our Pipedrive vs HubSpot comparison.

See all six CRMs in our guide to the best CRM for small business.