Bradford Gilliland
Founder, Pickwell Media · Editor, Shortlist Software
Brad founded Pickwell Media and runs Shortlist Software. He has spent 25 years as a project manager, where the job comes down to comparing vendors, reading the fine print on quotes and keeping a budget honest.
At Shortlist Software he applies that same discipline to small business software: every price checked at the source, every guide dated, and a plain answer on who each tool is not right for.
What Brad covers
Brad writes and maintains Shortlist Software’s buyer’s guides, comparisons and pricing breakdowns for small business owners, covering accounting, payroll, CRM, email marketing, website builders, web hosting, scheduling, invoicing, business phone systems, LLC formation and business banking.
How he works
- Builds every guide from each company’s own pricing pages and documentation. How we research
- Re-checks prices in every guide at least once a month and notes what changed.
- Follows our editorial policy: no paid placements, and honest downsides for every tool.