Kit vs MailerLite (2026): Which Email Platform Is Better Value?

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Updated October 31, 2026. Prices below were checked against each company’s own pricing page on this date.

Kit (formerly ConvertKit) and MailerLite are two of the best-value email platforms for small businesses, but they’re built for different people. MailerLite is the budget-friendly all-rounder, with automations, landing pages and a website builder at a low price. Kit is designed for creators who are growing a newsletter or selling digital products, and its free plan is far bigger. Here’s how they compare on price and features.

The short answer

• Choose MailerLite if you’re a small business that wants automations and landing pages for the lowest monthly cost. At 1,000 subscribers it’s about half the price of Kit.
• Choose Kit if you’re a creator building a newsletter or selling digital products, or you want a free plan that covers up to 10,000 subscribers.

Kit vs MailerLite at a glance

	Kit	MailerLite
Best for	Creators and newsletters	Small businesses on a budget
Free plan	Up to 10,000 subscribers	Up to 250 subscribers, 2,500 emails/mo
Automations on free plan	No	Yes, up to 3
Paid plans from	$39/mo monthly, $33/mo yearly (Creator, 1,000 subscribers)	$12/mo monthly, $10.80/mo yearly (Comfort, 500 subscribers)
Users	1 on Free, 2 on Creator, unlimited on Pro	2 on Free, 3 on Comfort, unlimited on Power
Support	24/7 email and chat on Creator	Email on Comfort; live chat on Power
Free trial	14 days, no card	14 days, no card

Pricing compared

Subscribers	Kit Creator	MailerLite Comfort	MailerLite Power
1,000	$39/mo	$19/mo	$39/mo
3,000 / 2,500	$59/mo (3,000)	$33/mo (2,500)	$49/mo (2,500)
5,000	$89/mo	$49/mo	$69/mo

Monthly billing prices. Kit saves about 17% on yearly billing and MailerLite saves 10%. Kit and MailerLite use slightly different tiers, so the middle row compares their nearest sizes.

MailerLite’s Comfort plan is the cheapest way to get automations at every list size we checked. Its Power plan, which removes all sending and feature limits, costs about the same as Kit Creator at 1,000 subscribers and less at 5,000. See the full breakdowns in Kit pricing and MailerLite pricing.

Where Kit wins

• A much bigger free plan. Up to 10,000 subscribers with unlimited broadcasts, compared with 250 on MailerLite’s free plan.
• Built for creators. Paid newsletters, tip jars, paid recommendations and newsletter sponsorships are built in, alongside digital product sales.
• Support on the entry paid plan. Creator includes 24/7 email and chat support; MailerLite reserves live chat for Power.
• Unlimited broadcasts, even on Free. Kit prices by subscribers, and every plan includes unlimited email broadcasts. MailerLite’s free and Comfort plans have monthly email allowances.

Where MailerLite wins

• Lower price. Comfort is $19 a month at 1,000 subscribers, half of Kit Creator’s $39.
• Automations on the free plan. MailerLite’s free plan includes up to 3 automations; Kit’s has none.
• Websites and landing pages. MailerLite includes a website builder and landing pages on every plan, with 10 sites on Comfort and unlimited on Power.
• More seats for less. Comfort includes 3 user seats, versus 2 on Kit Creator.

Our verdict

For most small businesses sending a regular newsletter and a few automated emails, MailerLite is the better value: you get the features most businesses need for about half the price. For creators, coaches and anyone whose email list is the business, Kit is worth the extra cost for its creator tools and its free plan, which lets you grow to 10,000 subscribers before you pay anything.

Frequently asked questions

Is Kit or MailerLite cheaper?

MailerLite. At 1,000 subscribers on monthly billing, MailerLite Comfort is $19 a month and Kit Creator is $39. Kit’s free plan is bigger, though, so if you have fewer than 10,000 subscribers and don’t need automations, Kit can cost nothing.

Can I move my list from one to the other?

Yes. Both let you import subscribers, and Kit offers a free migration from another platform on its paid plans.

Which is better for selling digital products?

Both let you sell digital products. Kit has more creator-focused selling tools, such as paid newsletters, tip jars and recommendations; Kit charges a 3.5% + 30¢ transaction fee on sales.

See six email tools compared in our guide to the best email marketing software, our picks for creators and newsletters, or Kit vs Mailchimp and MailerLite vs Mailchimp.